A marketing communications agency, SJM specializes in creating a full range of marketing assets for the equipment finance industry. From emails and white papers to sell sheets and thought leadership, we help you close more deals with less effort.
Equipment Finance Portfolio
Keys to a powerful pitch
Count on just the right measure of tone, timing and structure. SJM tailors content to each audience and threads it through a mix of sales collateral, presentations and digital content. We leverage a strategic approach (yours or ours) to a full spectrum of marketing communications. In these ways, our content covers nearly all requirements of business and sales support.
Front and back of mailer
Benefits-based business tools
Many use the term fliers, some say data-, or spec sheets; they all fall into the “hand-out-and-leave-behind” category. Whatever you call them, all of ours have one thing in common: They help close sales.
We speak the language
From solar energy and healthcare issues to transportation and IT, our white papers span a huge range of topics. Each is written with authority, impeccable research and subtle persuasion to learn more.
We know the questions to ask
Telling a story well often involves following a pattern: Background, challenge, solution, results. But getting the right players to talk freely about their roles in a big win can be tricky. Our interviews, fact-finding and research help create persuasive success studies – featuring you and your company as the heroes.
The truth about targeting
Knowing your audience and being in the right place at the right time are critical pieces of the results puzzle. But how can a compelling message spark curiosity, inspire a click, retain attention and deliver a prize in the call-to-action? That’s artful execution of big-picture success.
Email / Infographics
If delivering not-so-great news about the impact of new lease accounting laws harvests these results, there’s more to it than a good prospect list. Our approach to successfully courting prospects? Entice, educate, entertain and engage.
- 22% open rate
- 4.3% click-throughs
- 25% downloads
- .5% unsubscribes
The challenge: Create an email campaign (that leads to an infographic and downloadable white paper) about robotics in manufacturing. Through creation of a compelling subject line, engaging copy and social media support, our client’s message won a substantial audience.
- 19.8% open rate
- 2.6% click-throughs
- 30% downloads
- .1% unsubscribes
What is that, exactly?
Thought leadership requires your established authority, respect of your peers, and a keen sense for market trends. When you communicate, your insights motivate people not merely to listen, but to take action. In short, thought leadership sells trust in your brand.