Challenges:

• Increase awareness and customer retention of well-established civil engineering firm with unique competitive challenges
• Create new brand, positioning and sales strategy to accurately reflect clients’ deep experience and broad capabilities

Solution:

A traditional, ground-up, Ogilvy approach works wonders when your client’s biggest problem is where and how to start with telling a helluva story. We began with in-depth discovery and research, and pulled the thread until BME was a well-known name and community leader.