Challenges:

• Grow and retain customer base (B2C) to help new online luggage retailer achieve full go-to-market goals
• Create loyalty programs
• Develop newsletter for targeted lifestyle campaigns and promotional strategies

Solution:

One-day-at-a-time was both absolute and moot for dot-com start-ups back “then.” When Amazon was new and mysterious. When testing was assumed and (big) changes happened daily, and content plus technology and dedication equaled survival, and then success. Fast, nimble and collaborative grit matters—eBags was acquired by Samsonite in 2017 for $105MM.