Strategic marketing and sales support

SJM specializes in creating a full range of marketing assets to tell your story, motivate your audience, and make it easy for them to know and embrace what you do best.

From brand strategies and integrated campaigns to sales support and success stories, SJM can help you build profitable, purpose-driven relationships and achieve your goals with less effort.

Sales Materials

Keep your feet on the street

As a seasoned career writer with a background in Sales, I understand your pain points—if only you could “just sell.” Imagine shorter sales cycles, better marketing tools and more time spent building relationships than preparing for the call.

From RFPs to digital campaigns and onboarding programs, let’s make sure you’re prepared. Each and every time.

Front and back of mailer

Sell Sheets

Benefits-based business tools

Fliers, data sheets, sell sheets, specs; they all fall into the “hand-out-or-eDeliver” category. Whatever you call them, all SJM sales collateral have one thing in common: They inspire action and help close sales.

White Papers

Broad reach, niche messaging

From solar energy and healthcare issues to transportation and IT, SJM’s long-form content spans a huge range of topics. Each is written with authority, relevant research, and a subtle invitation to learn more.

Success Stories

Knowing the questions to ask

The framework of a success story is simple: Background, challenge, solution, results. But finding the right players and just enough “so-what” to paint the picture with precision can be tricky. SJM interviews, fact-mining, and research inform persuasive case studies – featuring you and your company as the heroes.

Digital Strategies

The truth about targeting

Knowing your audience and being in the right place at the right time are critical pieces of the results puzzle. But how can a compelling message spark curiosity, inspire a click, retain attention, and deliver a prize in the call-to-action? That’s artful execution of big-picture success.

Integrated Campaigns

If delivering not-so-great news about the impact of new laws, shifting priorities or volatile market conditions can harvest these results, there’s more to it than a good prospect list.

My approach to successfully courting prospects? Entice, educate, entertain and engage.


  • 22% open rate
  • 4.3% click-throughs
  • 25% downloads
  • .5% unsubscribes

Thought Leadership

How do you buy trust in your brand?

Technically, you don’t. But it’s possible to shift your identity from a “reliable resource” to a “trusted advisor” – if you have established authority, market knowledge, and the respect of your peers.

SJM can help you be known as an industry expert, on a macro level. To be seen, heard, and grow sales without selling. That’s priceless positioning.