Challenges:

• Fast-track a new brand, website content, marketing plan and ad copy in a six-week launch window
• Illustrate the unique benefits of onsite, on-demand coffee roasting to promote expansion of food retail partners – without disclosing proprietary technology
• Educate a sophisticated, specialty-coffee consumer market on the truth behind ‘fresh-roasted’ coffee

Solution:

Our stable of loyal, seasoned peeps quickly identified the critical factors to help the client seize this go-to-market opportunity:  Prioritization, collaboration and communication. Fortunately we run far fast and project manage in our sleep. (Unlimited access to fresh coffee helped, too.)