Challenges:

• Create brand to position client as a qualified, experienced and trusted source of medical cannabis
• Ensure content reflects BG’s leadership as a licensed grower within the Illinois Medical Cannabis Pilot Program (MCPP)
• Develop scalable, integrated messaging platform to leverage content for future medical dispensary site (maribis.com)

Solution:

A personal yet authoritative tone plus creative technical content balance BG’s expertise and commitment to wellness. For practitioners, patients and caregivers, we made it easy to learn the benefits of cannabis therapies and access information they need know to participate in the company’s program, safely and legally.