Project Description

Java Master

Wixom, MI

brand / re-positioning • website content plan • feature article • trade ads • B2B / B2C content writing

Demystifying the coffee myth


  • Fast-track a new brand, website content, marketing plan and ad copy in a six-week launch window
  • Illustrate the unique benefits of onsite, on-demand coffee roasting to promote expansion of food retail partners – without disclosing proprietary technology
  • Educate a sophisticated, specialty-coffee consumer market on the truth behind ‘fresh-roasted’ coffee


Our stable of loyal, seasoned peeps quickly identified the critical factors to help the client seize this go-to-market opportunity:  Prioritization, collaboration and communication. Fortunately we run far fast and project manage in our sleep. (Unlimited access to fresh coffee helped, too.)  

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